I have several friends who are top rated providers and they are serious business women who run their business like any Fortune 500 company. They are concerned about Marketing, Advertising, Expenses, Customer Relations, Pricing and the all important P&L. One friend of mine can go to her online data base and pull up a spreadsheet in minutes that will give her a breakdown of her last tour trip to see what her expenses and income were and what it the most profitable appointment length.
Remember that this is a business and the smart ladies treat as such....and for the most part they are very successful at it. Now I also know some providers that keep their money in a shoe box and could not produce a receipt for an expense if her life depended on it and they generally struggle to make ends meet.....But make no mistake that the vast majority of the women that I have met in this business are very savy business women and entrepreneurs!!!