Competition and the free enterprise system is what America is supposed to be all about. ( Unless your GM, AIG, Bear Sterns )
I welcome them to the playing field personally, those who have a good business model will survive those who don't wont. In the end competition is not only good for the consumer but offers the players on the field the opportunity to raise their game play.
There is also a new entry into the race calling themselves The Lilith Agency.
Welcome to the market newbies, we shall see you on the sands of the arena.
[ Trots of to polish his sword and armor gleefully } * chuckle*