Specials. Worth the effort or not?
I use to offer specials to "New Friends" and it wasn't really working out for me and my schedule to do so.
What I did at that point was I started a newsletter for people I've already met with and I offer several continuous specials to the gents on that list. That seems to work out well because my returning friends can stay caught up on my shenanigans once a month and they get "rewarded" for coming to see me often, booking in advance OR using my online scheduler to book. I have the discounts provided for those items only as they are beneficial to me as well
WIN/WIN
I end up giving more discounts that way but it's well worth it to see the same lovely gents time and time again vs. giving out specials to new friends who are probably only looking for a discount and you rarely see them again because they'll be going to the next person offering a special the day they decide to do their next date. Not everyone but I've found that usually is the case in my world anyway
XO
CG
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What I did at that point was I started a newsletter for people I've already met with and I offer several continuous specials to the gents on that list. That seems to work out well because my returning friends can stay caught up on my shenanigans once a month and they get "rewarded" for coming to see me often, booking in advance OR using my online scheduler to book. I have the discounts provided for those items only as they are beneficial to me as well
WIN/WINI end up giving more discounts that way but it's well worth it to see the same lovely gents time and time again vs. giving out specials to new friends who are probably only looking for a discount and you rarely see them again because they'll be going to the next person offering a special the day they decide to do their next date. Not everyone but I've found that usually is the case in my world anyway
XO
CG
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Posted By: heartsonfire1
Over time there has been some debate here & there whether or not providing discounts is worth the effort, or even necessary. I thought I would get it from a gent's perspective, considering you are the consumer.
Aliases are very much welcome considering the topic can be somewhat sensitive, & I really want some HONEST feedback.
Thanks in advance guys!
Over time there has been some debate here & there whether or not providing discounts is worth the effort, or even necessary. I thought I would get it from a gent's perspective, considering you are the consumer.
Aliases are very much welcome considering the topic can be somewhat sensitive, & I really want some HONEST feedback.
Thanks in advance guys!
then it's better to give it to a regular client. As someone else stated, running specials might attract bargain hunters who will come in only once or expect the "special" rate all the time.
Guys will always want to try someone or something new. Give your regulars a "special" rate & treat them great everytime, then they will return even if they try someone new.
I've tried running specials in the past with so so results. Now I offer specials on new treatments to see if there is any interest. But my regulars get a "special" rate to keep them coming back & frequently if possible
I think all of us gals have considered or done the "special" ads, but in the end it all comes down to what you're comfortable with. I would suggest partnering with another gal & referring clients to each other.
Guys will always want to try someone or something new. Give your regulars a "special" rate & treat them great everytime, then they will return even if they try someone new.
I've tried running specials in the past with so so results. Now I offer specials on new treatments to see if there is any interest. But my regulars get a "special" rate to keep them coming back & frequently if possible
I think all of us gals have considered or done the "special" ads, but in the end it all comes down to what you're comfortable with. I would suggest partnering with another gal & referring clients to each other.
It’s about what you want.
When I first read your response, I initially misread part of it as, “…for those I especially like,” instead of as written, and thought it was sharp thinking. It seemed like a reasonable objective to prefer seeing someone you already know, trust and even like; you know, enjoy your work and all that. Taken to extremes, imagine how fun it would be if every client fit that description. Or maybe that’s not ideal for you; maybe your goal relates to the excitement of meeting new people.
What are your goals? That’s always the hard part to figure out. Once you do, the incentive part will likely seem obvious to you.
And in a literal response to your question, being among the financially challenged, a special can (and has) made a difference about seeing someone.
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When I first read your response, I initially misread part of it as, “…for those I especially like,” instead of as written, and thought it was sharp thinking. It seemed like a reasonable objective to prefer seeing someone you already know, trust and even like; you know, enjoy your work and all that. Taken to extremes, imagine how fun it would be if every client fit that description. Or maybe that’s not ideal for you; maybe your goal relates to the excitement of meeting new people.
What are your goals? That’s always the hard part to figure out. Once you do, the incentive part will likely seem obvious to you.
And in a literal response to your question, being among the financially challenged, a special can (and has) made a difference about seeing someone.
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Posted By: heartsonfire1
for those especially I like to offer a nice break.
for those especially I like to offer a nice break.
For me, offering them to new friends was not really worth my time and I found that it strengthened the return of the few new friends who did come my way.
I'm certainly not saying ALL new friends are like that. I would never pigeon-hole a whole group like that because if that were the case I would never have gotten as many regular friends as I do. What I am saying is that whenever I offer a "Special" it generally gets the attention of those who are specifically looking for the word "Special" because discounted services are what they look for. I'm in the business of wanting to see people that have "wanted to see me for a long time" and generally that comes with them not caring about a "special". If folks do ask me if I have specials, I will let them know about the specials that come with being a repeating friend of mine. On occassion I'll offer something off of my session if they book in advance or by using my online scheduler but I find that to be rare as folks general don't like to book much in advance.
It's just a simple supply and demand thing. If I were really hurting to get people on my massage table, I'd probably run more specials than I do to anyone willing to come in. But I don't. So I don't
XO
CG
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I'm certainly not saying ALL new friends are like that. I would never pigeon-hole a whole group like that because if that were the case I would never have gotten as many regular friends as I do. What I am saying is that whenever I offer a "Special" it generally gets the attention of those who are specifically looking for the word "Special" because discounted services are what they look for. I'm in the business of wanting to see people that have "wanted to see me for a long time" and generally that comes with them not caring about a "special". If folks do ask me if I have specials, I will let them know about the specials that come with being a repeating friend of mine. On occassion I'll offer something off of my session if they book in advance or by using my online scheduler but I find that to be rare as folks general don't like to book much in advance.
It's just a simple supply and demand thing. If I were really hurting to get people on my massage table, I'd probably run more specials than I do to anyone willing to come in. But I don't. So I don't
XO
CG
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Posted By: takingmytime
You have a nice way of rewarding repeat clients! Lumping all first time clients into one catagory may cost you some very nice repeat clients, but if it is working for you that is what counts! I imagine it really has to do with you supply based on the demand you are receiving for your time. If your demand is not their and you have extra time you might extend a special to gain those few extra clients? Maybe or maybe not?
You have a nice way of rewarding repeat clients! Lumping all first time clients into one catagory may cost you some very nice repeat clients, but if it is working for you that is what counts! I imagine it really has to do with you supply based on the demand you are receiving for your time. If your demand is not their and you have extra time you might extend a special to gain those few extra clients? Maybe or maybe not?
I Couldn't agree with you more, ladyjae. My regulars are the only ones who get discounts. Well said.
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Posted By: ladyjae09
then it's better to give it to a regular client. As someone else stated, running specials might attract bargain hunters who will come in only once or expect the "special" rate all the time.
Guys will always want to try someone or something new. Give your regulars a "special" rate & treat them great everytime, then they will return even if they try someone new.
I've tried running specials in the past with so so results. Now I offer specials on new treatments to see if there is any interest. But my regulars get a "special" rate to keep them coming back & frequently if possible
I think all of us gals have considered or done the "special" ads, but in the end it all comes down to what you're comfortable with. I would suggest partnering with another gal & referring clients to each other.
then it's better to give it to a regular client. As someone else stated, running specials might attract bargain hunters who will come in only once or expect the "special" rate all the time.
Guys will always want to try someone or something new. Give your regulars a "special" rate & treat them great everytime, then they will return even if they try someone new.
I've tried running specials in the past with so so results. Now I offer specials on new treatments to see if there is any interest. But my regulars get a "special" rate to keep them coming back & frequently if possible
I think all of us gals have considered or done the "special" ads, but in the end it all comes down to what you're comfortable with. I would suggest partnering with another gal & referring clients to each other.
