TER General Board

How do you think most of us set our rates?
Pimpathy 3304 reads
posted
1 / 78

I would think any sensible business owner would do just that.

 
That notion lead me to ask this. Ladies who spend a lot of money on advertising, and other electronic communications. Should the customer who found you with relative ease, by looking at the most common and popular advertising venues... Pay the same rate, as the customer who saw your ad on every ad site in which you advertise?

 
IOW  Should a client be financially responsible for your promotion costs, when those promotion costs are not the direct reason you landed that particular client?

palomamontecarlo See my TER Reviews 1941 reads
posted
2 / 78

Everyone should be treated equally, whether they saw you on x,y,z website.. It's like Carl's Jr trying to charge extra for food to those who saw their Superbowl ad and charge less to those who saw the ad on a free newspaper.. I feel that our rates should be all inclusive (overhead, gas, advertising, personal upkeep etc).

hbyist+truth=;( 1340 reads
posted
3 / 78

A lady should charge whatever she feels her services are worth and that should also factor in her expenses.

GaGambler 1751 reads
posted
4 / 78

and the guys paying more are likely to get a bit miffed. Does anyone remember what happed to Ms TER February. That alone should be enough to keep others from going down this path.

Sorry, I meant to say Ms TER January. My bad

-- Modified on 4/2/2014 10:35:15 AM

Blowing Chunks 2087 reads
posted
5 / 78

Just tell her you're pimpathy I'm sure they'll give you a discount.  
Also ask for bare back full service and demand you cum inside her. Then raise her kid for 18 years. Sex would become totally fair since she didn't pay for that lousy cost of her ads when you found her

Arovet 62 Reviews 1875 reads
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6 / 78

The old axiom is belied, apparently there are stupid questions beyond the ones not asked.  In fact this is so dumb it doesn't merit an answer.

DC. 51 Reviews 1282 reads
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7 / 78
GaGambler 1875 reads
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8 / 78
Pimpathy 1758 reads
posted
9 / 78

Rates should be all inclusive and customers should be charged the same rate. While it is unfair for a customer to technically pay more(while paying the same rate), as the customer who was more expensive to land.

Pimpathy 1709 reads
posted
10 / 78

You brought up a good example, which I didn't think of. What ever one's opinion is, it can be done.

 
I was thinking more along the line of same provider, same price. Despite what is a practical, and fair business practice of charging a flat rate. The customer who was solicited at  a lower cost, is paying more for the same service, as the customer who was more expensive to solicit.

 
I know we are talking a disposable income, luxury purchase.

Pimpathy 2063 reads
posted
11 / 78

I have several open bar tabs open, under your name.

Pimpathy 1327 reads
posted
12 / 78

This question could be applied to any situation between a buyer and seller.

Posted By: thehumanist
The old axiom is belied, apparently there are stupid questions beyond the ones not asked.  In fact this is so dumb it doesn't merit an answer.
 
Explain why this is a dumb question.

USGrantlover 219 Reviews 1723 reads
posted
13 / 78

Where IS Corrine?

Posted By: GaGambler
and the guys paying more are likely to get a bit miffed. Does anyone remember what happed to Ms TER February. That alone should be enough to keep others from going down this path.

Cosette 1721 reads
posted
14 / 78

recommended the restaurant or because you saw their ad in a foodie magazine?



-- Modified on 4/2/2014 11:20:38 AM

Blowing Chunks 1374 reads
posted
15 / 78
mrfisher 108 Reviews 1265 reads
posted
16 / 78

just like I do in my business and businesses in general do.

The basic rule is supply and demand, and then the number of other issues is so great as to be incalculable, but then a rate appears and you pay it or you don't.

I wouldn't have it any other way

Iwantyouwecanhititupthefloor 2 Reviews 1553 reads
posted
17 / 78

but...

this is a special sort of stupid.

Dr Who revived 1219 reads
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18 / 78

They're free (including FC) at the clinic you go to.

You're welcome!
Posted By: RobbinYoung
I charge enough to buy condoms for FS. :D  Make that a LOT of condoms...so we may enjoy multi-pops, during our rendezvous. ;)

Dr Who revived 1928 reads
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19 / 78
Toofkinstoopid 1655 reads
posted
20 / 78

She thinks people have forgotten!

Toofkinstoopid 1638 reads
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21 / 78

So everyone will know WHO you mean!

Tobi Telford See my TER Reviews 1650 reads
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22 / 78

I don't know if she still does, but that never really made sense to me, since they could just say they found her ad somewhere else to avoid paying the extra $75 or whatever.

Blowing Chunks 1582 reads
posted
23 / 78

But he's definitely trying hard for that SPOTY trophy.  
Maybe he's jealous that fungus got the life time award?  lol

anonymousfun 6 Reviews 2000 reads
posted
24 / 78

Financial costs are passed to you when you advertise on providers behalf and pay for it. Otherwise, all cost of doing business is passed on to you indirectly.

Did you just graduate from grade school?

GaGambler 1735 reads
posted
25 / 78

and this is pretty recent history.

I mean Tardlor still thinks that we are going to forget all the crap she has pulled here, but as long as the "usual suspects" are here, no one is forgetting a damn thing.

The same with Julia, Some things are forgotten easily.

GaGambler 1921 reads
posted
26 / 78

"when you advertise on providers behalf and pay for it"???

Just WTF is that supposed to mean?

did you EVER graduate from grade school?

SinCitySinner 64 Reviews 1693 reads
posted
27 / 78

WTF are you talking about.. I read that 3 times.. Still makes no sense to me..

I am lost..

 
P.S - Not all brown people are this stupid..

Blowing Chunks 1681 reads
posted
28 / 78

Just make sure you order me a glass of patron cocktail straight up.  Some chicken wings too. Extra hot sauce,  I am gonna go crazy spicy cuz I don't have an appointment today.  lol

GaGambler 1615 reads
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29 / 78
0603450onThe 1396 reads
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30 / 78
Blowing Chunks 1502 reads
posted
32 / 78
SinCitySinner 64 Reviews 1795 reads
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33 / 78

He would just reappear with another "pearl" in a few hrs or days... out of nowhere..

-- Modified on 4/2/2014 12:57:41 PM

Blowing Chunks 1852 reads
posted
34 / 78

after all most muscular men don't like women and all reviews are fake,  according to him.  lol

SinCitySinner 64 Reviews 1436 reads
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35 / 78
HooktardGold 1843 reads
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36 / 78

I mean duh. If I charge 300 and a guy wants a room that costs 300, it would be beyond stupid not to account for the cost of the room he demands. Now, if I charge 1000 a 300 dollar room is a given in addition to many other things. You get what you pay for. If you want the Waldorf, you don't see a provider only asking for 300 and expect her to fk you for free.  

Some of you need to research the basic economic principles of Marginal Cost, Marginal Revenue and Fixed and Variable Costs.  

Our fixed costs encompass advertising for many, as they will pay a fee regardless of whether or not they get business from it. Those can change depending on area and how long a tour goes, and as they do, they become variable costs... we have to adjust for such expenses.  

To answer your question, all clients pay the same rate regardless of what it costs to advertise. Unless a provider is touring a place like NY or LA and adds an extra fee to account for that higher flight and hotel cost, advertising is simply the cost of doing business and that falls on us, not the client.  

 
I don't know about other providers, but I did not waste my time as one to be forced to turn tricks in my own bed, live in some crappy one bedroom apt. have no car or have to lease one, and send my kid to public school. I did it to live the good life, and that's not so hard to do in the south. If I wanted to live average, I could do so working at Walmart. Just sayin. So yes, my expenses (fixed and variable) were passed on, as I refused to take less than x amount to even do this. On the same token, I never had to manipulate anyone and I took very good care of the men I saw.

-- Modified on 4/2/2014 1:45:50 PM

Blowing Chunks 1552 reads
posted
37 / 78

Is he really seeing only one girl per year? I wouldn't be surprised.  :D

xxldog24 126 Reviews 1881 reads
posted
39 / 78

My opinion is that it's already built into their rates. It just another overhead and cost of doing business.

0603450onThe 1900 reads
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40 / 78
HooktardGold 1797 reads
posted
41 / 78

The tag line asks if we pass on overhead expenses to our clients, which is a given YES... you can't possibly not charge enough to account for your expenses. That might also include where you want to live, what you want to drive, and what you do with your money outside of this business. You can't expect providers in NYC and LA to be as cheap as say ones in La. and Bama... that's absurd, though I am sure some exist.  I have friends who pay 7-15k for a 2 bedroom apartment up north!  Um, you can have a mansion with a pool, on the water and 5 acres for that in the south... and OWN vs. renting.  

Then, the body is a totally different concept which asks about advertising sites. If he is asking about rates being different on say backpage and Eros pending where a client finds us, there better be a different name, website and photos to go along with it or it's gonna be hard to pull off. If my P411 rate is 400 but my Eros rate is 1000... both under LR, who the hell is gonna agree to that? That's not passing on overhead... it's inconsistent rates and pure ignorance.

Once a guy finds out he can have you for a cheaper rate, that's where he is going to go. Also, if you are trying to juggle two personas, you better make sure no one knows about it or your new high end brand is shit now. Yes, I have done it but I was not stupid about it lol. I had one rate in La and others for touring only.  



-- Modified on 4/2/2014 1:53:09 PM

ClamsCasino 1535 reads
posted
42 / 78

My ladies hit me for an extra sawbuck for clean sheets, right when I can't say "no"

Arovet 62 Reviews 2075 reads
posted
43 / 78

Should I pay less for a car because I saw it on the lot vs. watching the expensive TV ad?  Who would say they saw the ad?  I think I'm going to have an embolism having to explain this to a supposed adult who presumably participates in the free market system.  Or maybe you're a government employee and that's why such a scheme makes sense to you.

WickedBrut 27 Reviews 1616 reads
posted
44 / 78

You are a brainless piece of shit.

-- Modified on 4/2/2014 11:25:42 AM

0603450onThe 1657 reads
posted
45 / 78

Coming from one of the higher markets, I sometimes reduce rates when I travel. Just depends. But I don't adjust anything according to advertising. My rates are my rates.

cashorcredit 1942 reads
posted
46 / 78

Some ladies Eros rate is higher than their rates listed on other ads sites.

But I am a firm believer that ladies should charge whatever they want, doesn't make any difference to me because as a customer I'm only going to pay for what I think something is worth. For example im not going to pay for a automobile priced at 10k if I only think it's worth 7k.  
 
Posted By: Pimpathy
I would think any sensible business owner would do just that.  
   
   
 That notion lead me to ask this. Ladies who spend a lot of money on advertising, and other electronic communications. Should the customer who found you with relative ease, by looking at the most common and popular advertising venues... Pay the same rate, as the customer who saw your ad on every ad site in which you advertise?  
   
   
 IOW  Should a client be financially responsible for your promotion costs, when those promotion costs are not the direct reason you landed that particular client?

HooktardGold 1733 reads
posted
47 / 78

Agreed, but why are providers doing it, if it's so 'dumb?'

GaGambler 1849 reads
posted
48 / 78

What he is talking about is having a sliding scale of rates of sorts, dependent on how much cost went into attracting each client, which is ridiculous for all the answers given so far.

Raising or lowering your prices depending on the market is only an astute business practice and one that many women have yet to learn, which is why many of these women are very disappointed when traveling from lets say NYC where $500 is the norm, to someplace like Atlanta where $500 is considered a HDH, but still wanting to charge her NYC rate. Those women are usually disappointed in the response they get and then complain that the city they visited is not "touring girl friendly"

The converse is true as well, it's not fair to expect a $300 hr lady from the south to come to NYC, incur all the same expenses that the other women in that city do, but still expect her to keep her rates at $300 hr

As for the OP, he is a troll and an idiot, and he deserves all the abuse he is getting on  this thread

TiffanyDelight See my TER Reviews 1828 reads
posted
49 / 78

I OWE the WORLD an APOLOGY.

This was another not so smart question...sorry, sorta;-)

inicky46 61 Reviews 1561 reads
posted
50 / 78

I speak for all blacks who say "We are humiliated by Tardwell.  All this time perfecting our smack talk, then that tool comes along and ruins our rep. What a fucking 'Tard. We cast the fucker out! He's officially white."

anonymousfun 6 Reviews 2072 reads
posted
51 / 78

Only you are that stupid.

Let me make it crystal clear to you and your shit head bud GaG

If you advertise on a providers behalf you pay the cost.  

Many providers call this a business and all business have cost of doing business so, if this is a business it has. Costs are passed on to customers. Let me give you an example, most providers charge extra for out calls and some providers in NC charge less for out calls because they don't have an in call so, out call costs them less. Get it?

Third sentence self explanatory. If you don't understand go back to school but please don't go to LSU. See how shit head GaG turned out with petroleum engineering.

anonymousfun 6 Reviews 1498 reads
posted
52 / 78

I am not black or brown. Where the fuck you got that idea from?

Do you clowns think people live to clarify thing for you idiots?

anonymousfun 6 Reviews 1906 reads
posted
53 / 78

I very seldom write reviews. Don't care for them and generally don't use it see providers either. Most of them are fake shit anyhow.

mattradd 40 Reviews 1650 reads
posted
55 / 78

Because no other business would be required to do so. A business figures out it total overhead, and develops a price of it's products and services accordingly. If I eat at a restaurant that a friend recommends, does that mean I should get my meal cheaper than if I had heard about it from an advertisement?

SinCitySinner 64 Reviews 1538 reads
posted
56 / 78

I am still not following how I, as a monger, is advertising on anyone's behalf..

I don't advertise... They do.. Or agency does, if she works for agency...Sometimes the costs get passed on to me, sometimes she absorbs it.

Again... I don't ADVERTISE for anyone... If you are, then you should change your handle to Pimpathy 2

inicky46 61 Reviews 1677 reads
posted
57 / 78

that we were talking about Roddy Tardwell, not your lame ass.  I don't care what color either of you are.  What bothers me is you're both so unbelievably stupid.  And you have proven it once again.

mattradd 40 Reviews 1296 reads
posted
58 / 78

A business figures out it's total overhead, and develops a price of it's products and services accordingly. If I eat at a restaurant that a friend recommends, does that mean I should get my meal cheaper than if I had heard about it from an advertisement? If you don't know the answer to that question, next time you are in that situation, try flying it by the restaurant owner. If you're a gambling man, I wouldn't put any money down on getting your meal any cheaper than anyone else.  ;)

Blowing Chunks 1434 reads
posted
59 / 78

cuz it's hard for me to believe how anyone could ever write such an incomprehensible sentence  but then he and pimp might be tag teams working together aiming to write the most clueless and dumbest posts ever.  

Count how many mean posts he has posted. Actually the number of  insanely dumb posts from him are nearly impossible to count cuz he posts so many of them. complete brainless mannerless moron.

2labman 26 Reviews 1292 reads
posted
60 / 78

You're a businesswoman running a business.  Of course costs get passed through to the consumer.  Hopefully you and our other providers are also thinking about saving money and eventual retirement (it comes to us all).  I know too many ladies who are clothes whores or worse, blowing their "easy" money on living TOO good a life and not salting away a goodly share of their earnings in a safe place.

Arovet 62 Reviews 1530 reads
posted
61 / 78

My point was more that advocating for it as a smart strategy that makes sense for any business, which is what OP did, is profoundly stupid.  Certainly one can try to segment the market that way, charging one rate through a "high end" site and another on BP, but it sounds like a good way to get a bad reputation.  And I'm assuming the only variables are the relative costs of advertising venues and which of them a prospective client used, again in accordance with the idiocy of OP.  Certainly I don't expect a lady to charge the same for her services in NY as in Bumfuck, IL.

Toofkinstoopid 1840 reads
posted
62 / 78

She's alive and well on Eros in Charlotte! And it looks like she just can't stay off Julia's profile for some strange reason.

Posted By: USGrantlover
Where IS Corrine?  
   
Posted By: GaGambler
and the guys paying more are likely to get a bit miffed. Does anyone remember what happed to Ms TER February. That alone should be enough to keep others from going down this path.

Pimpathy 2169 reads
posted
63 / 78

When the dealer's advertising was not responsible for your purchase.  

 
Are you telling me it's the customer's responsibility to keep a dealer in business?

 

 
Posted By: thehumanist
Should I pay less for a car because I saw it on the lot vs. watching the expensive TV ad?  Who would say they saw the ad?  I think I'm going to have an embolism having to explain this to a supposed adult who presumably participates in the free market system.  Or maybe you're a government employee and that's why such a scheme makes sense to you.  

Arovet 62 Reviews 1605 reads
posted
64 / 78
Pimpathy 1812 reads
posted
65 / 78

On how overhead is factored into rate structure.

 
I'm not sure what that had to do with the question.

angelexotic See my TER Reviews 1789 reads
posted
66 / 78
angelexotic See my TER Reviews 1833 reads
posted
67 / 78

go take a look at every single VIP ad on eros there is the answer to your question most definitely when people are advertising a bit more and paying a lot more for advertising you will most definitely see that their rates will follow.
like the ladies that get the full page ads on date check for those of us that use the vip.eros ad board
I have never seen one provider the charge is anything less than 500 on the VIP eros ad section
I don't know if they lowered it but I know when I run my VIP arrows ads they are close to $400
or was it 360 I can't remember this so many add-ons above the VIP
I cut back on my advertising big time I took myself off dc p411 and eros.
my overhead is not very big but I do put a lot of money into the products I use as far as massage oils fancy sheets high quality essential.oils and massage product, oils,  
and there is still a ton more things I need to buy to add to the list. I just need the hand restraint cuff.
Foot restraint cuff. A travel massGe table.
Four point restraint.
I am about to be cutting my rent costs into a third so there will be lots more spending money coming in
Come may.
Luis vutton fake tits , restyline lips, here I come baby...

GreekDeprived 1132 reads
posted
68 / 78

The simple concept is MR=MC, marginal revenue equals marginal cost. So the theory is spend the last dollar when it brings you in one dollar, MR=MC

Advertising isn't an overhead cost. Its a cost designed to bring in revenue.

Over head is like utilities to keep an office or production facility open.

Direct, indirect, variable costs.  

Enter the problems of cost accounting? Typical problem is does the assigned cost capture all of the costs that go into a unit? What does it cost when in a retail store somebody had to go around and count all of the .50 to 10.00 small parts in the store? Then, when the shipment came in, somebody had to count each item, compare it to the packing list, then transport it into the retail area and put it into stock—labor intensive for items cost a few cents to buy from the producer.

Many times the real question is if the books say something costs 18.11, does it cost 38 or 11 dollars, the cents units are irrelevant.

One does not pass along expenses, in spite of rumors promulgated on TV. That is similar to saying one passes on the cost of manufacturing a product to the consumer that buys it.

Expenses are within the realm of taxation, the dos and don't government rule for counting what goes against what is received when something is sold.

The basics are $$ flow in, $$ flow out, cash flow. Out going $$ are costs, incoming funds are revenue. the second part of record keeping are the assets and liabilities which are in the balance sheet.

Because an organization has to pay taxes, gov gives the rules for counting, cost is transformed into an expense which in turn is held against revenue that is counted as income--income statements.

What causes problems are tax liabilities which must appear in the balance sheet but no funds have flowed, hence no cost.

Taking a look from an entirely different perspective, consumer behavior, how does one assign data that contributes to the purchase decision? Part of the decision is relative value, which is depended upon present conditions and expectations for the future. If a customer has seen an add in the past, how to assign the funds that put the add in the customer's head? How to gauge the level of influence of any prior adds?  What you gonna do if the information that says the purchase is word of mouth, a review, or many reviews?

Ignore all of that. What happens when someone shows up and has never seen any advertising, his buddy sent him? Now try and tell different customers why they have to pay more for identical service other customers receive? Ever find out you paid $1,000 more for the identical car your next door neighbor bought?

In a restaurant and have to pay more for the same food that is being eaten at the next table?

Switch perspectives again, how is a provider going to have all of the information necessary to make those decisions? Why would a provider spend all of that time getting all of the necessary information. Why would a provider want to start pissing off customers by charging different prices for the same service?

To make matters worse for most people every entity has many sets of books, revenue and costs, income and expenses, published finical statements have their own counting rules Gap, generally accept accounting principals, managerial accounting, accountancy to show mangers how the entity functions and where they are so that decisions can be made.

Confused?  Just remember one thing, CASH FLOW is king!

natashalynne See my TER Reviews 1744 reads
posted
69 / 78

Corrine's Eros profile is showing on Julia's TER profile (and I suspect you have something to do with that), but neither Corrine nor Julia have ads up on Eros.  On Eros you can have a profile that can be seen via a link even if you don't have an ad up; I went through quite a bit of hassle to get my Eros profile removed long after my last ad was down.

-- Modified on 4/3/2014 8:08:57 AM

joecarter 1363 reads
posted
70 / 78

like every business it is included in the price.

All costs need to be covered.

What exactly do they teach in schools these days?!

anonymousfun 6 Reviews 1791 reads
posted
71 / 78

who happens to think he is smarter than everyone else on the planet. Most of the time I am fucking with you and GaG the shit head. Never seen two easy baiters. Now a third one has joined by the name of Drunken Asian.

You three think that board is your satisfaction and pleasure. Get life shit head

anonymousfun 6 Reviews 1444 reads
posted
72 / 78
inicky46 61 Reviews 1692 reads
posted
73 / 78

And, no, I don't think I'm smarter than everyone else on the planet.  I'm just pretty sure I'm smarter than you.  As GaG said, however, that's not much to crow about.

HooktardGold 1494 reads
posted
74 / 78

Huh? Did you read your own tag line? It flat out asks "Ladies, do you pass on overhead to your customers" lol. I replied to your tag line, then the body with two different answers. I did not want to miss any of it lol.  

Posted By: Pimpathy
On how overhead is factored into rate structure.  
   
   
 I'm not sure what that had to do with the question.

Toofkinstoopid 1926 reads
posted
75 / 78

Now she's poof gone! And I didn't do shit to her profile!

HooktardGold 1626 reads
posted
76 / 78

Don't know about the Carolinas but a NY VIP is over 300. So many ladies run those things and they rarely translate to more business or even better clients. Your reputation is what speaks, not the ads you place and I have ran enough VIP ads to know they don't do much good in the south.  
 

Posted By: Toofkinstoopid
Now she's poof gone! And I didn't do shit to her profile!

FoxyNC See my TER Reviews 1320 reads
posted
77 / 78

Some desperate people will resort to getting negative attention versus positive attention.
I suppose you can not convince some people that bad exposure... is still bad. Like you.... Pimpathy.  
Posting the most vapid, insipid drivel....  

You are an attention seeker, and I pity you.

Posting this drivel won't help you understand the business end of these things, after all, that's not what this post is even about; Now is it?

I know, I know, you try "oh so hard" to appear educated & intelligent...  
However...
Basics. You should grasp the basics before unveiling shit that makes you look dense.

The cheeseburger costs what it costs.
The car cost what it costs.
The hooker costs what she costs.

The cost is the cost.  

Consumers (clients) always pay for the advertisements when they purchase the product.  
Business 101: Make profit.
Condoms or advertisement, it's an overhead cost, period.
Even if a lady loses money with a VIP ad, the loss is going to be absorbed by other income within her business. Because that's what it is, a business.

You remind me of this one dumbass pimp who keeps texting me with some out of state number....
Fucktardation.  
Some people never learn.

"Still a horse, still at your water, still not drinking." ~Me
Posted By: Pimpathy
I would think any sensible business owner would do just that.  
   
   
 That notion lead me to ask this. Ladies who spend a lot of money on advertising, and other electronic communications. Should the customer who found you with relative ease, by looking at the most common and popular advertising venues... Pay the same rate, as the customer who saw your ad on every ad site in which you advertise?  
   
   
 IOW  Should a client be financially responsible for your promotion costs, when those promotion costs are not the direct reason you landed that particular client?

Jacque_Jenesais See my TER Reviews 1630 reads
posted
78 / 78

Advertising is considered an overhead expense, as is hotel cost, supplies, upkeep, etc.  

Imagine what an uproar we would cause if some dude paid a higher rate for a VIP Eros ad, then saw a BP ad of the same person for a much lower rate - AFTER he saw her. Probably not going to be happy about that.  

I think everyone is happier if they don't have to worry about getting ripped off. In the end, you're getting the same product.  

I'd be interested to see if large companies regard advertising costs into their prices. I would assume location, competition, and cost to operate for certain demographics are considered; however, a company like BMW will probably not have a dealership in a low income area, nor will they advertise in venues that cater to low income. They present themselves to the demographic most likely to pay for the quality they know they can deliver.  

The internet advertising venues, such as YouTube commercials on monetized videos, banners on YouTube pages, Facebook ads, company websites, articles,Yelp, etc., there are many different rates for advertising. One would have to consider every ad a customer saw, including billboards, that contributed to their decision to buy the product.  

In many reviews here, people say, "I've been watching her ads for a while, and decided to try her out."  

Advertising isn't just the ad that the consumer's final decision is based upon. Advertising is constant exposure to the public, which creates a brand, (which costs money to do,) as well as an image in the potential consumer's mind that convinces him/her to take the plunge.  

A person solely thinking about which ad drove a consumer to them in any business is only looking at the here and now, and not considering the entire picture.

-- Modified on 4/8/2014 11:43:44 AM

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