I look at back page frequently , and it drives my nuts seeing the same provider changing up her name and pictures and thinking we wont notice.. Typically i see it happening when they are trying to run from bad reviews and start a new reputation.. IT IS SUCH A WASTE of time for me and the provider when i show up and its a provider i have seen before and had a horrible experience.. Do they think i am going to give them more of my hard earned money , just to be ripped off again?.... Especially when i ask them if they went by another name and they say no ... I should have went with my gut instinct. But when they use fake pics or edited pics its hard to tell ... Watch out!

Names? Hypothetically speaking of course that might go with a picture I might be interested in...just any old picture, like the one posted on your thread...hypothetically of course.

And that's enough for them.  The thought that they could do much better by providing a legitimate service never cross their minds.

Many of the providers who frequently change names and numbers, and post fake pictures, are just doing what come natural to them, hence, Con artist, rip off, scam, and so on.
They live with the credo of " There's a sucker born every minute'

To them, honesty, representing or delivering on implied services, or how they really look with regard to appearance, is just a obstacle for them to get around, to get to the end game, and that of course is to Get the Cash!  

There is no real sound business plan, It is the here and now, and instant reward, is what matters to them.
So in their minds, it appears to work, because  they have nothing invested in the way of an actual business model.
So they keep on doing what they do, and are able to prey upon the many who are not as aware as those who frequent TER, or other venues, which greatly assist one in weeding out the bad actors.
Of course the preceding description is the extreme view, there are others, who are just not mature enough, nor educated enough, to know that there is a better way of conducting business.  
We all live and learn I guess.

I agree with what you're saying. Do you think providers work out a business plan for their businesses? It seems the most important aspect of their business is brand management, not a business plan. Changing names is changing the brand and creating brand confusion.  

Although I hate this truism when others write it, stick with the well known brands if you want to avoid the worst experience any buyer can have: buyer's remorse; regret

END OF MESSAGE

But I still go by Mona AND Bijou. I really didn't like Mona, I didn't have TERRIBLE reviews, it just wasn't me. So while I prefer Bijou I am still listed as Mona under BP massage. Nothing reprehensible, I swear!