But with all the restrictions and warnings I wonder how popular it will be, at least initially.

...medications that may provide the same or better results with less risks or side effects. Although the risks and side effects listed are not inconsequential, they appear to be less risky than those that can occur with female oral contraceptives, i.e. blood clots, stroke, cancer and death.  

Also noted is the increased risk of side effects with the use of this medication along with alcohol consumption. Graciously, the William H. Cosby Foundation for Women's Libidinous Advancement has pledged $40 million toward research to overcome this issue.