Those are marketing terms like "new and improved" which is also meaningless.  

If I'm traveling and have to use BP, cause it's the only game in town, I'll search using the word "reviews". However, as Ronald Reagan used to say "trust but verify".

Two things most guys want -- good looks and pleasant personality -- priority not necessarily in that order.

Of course the first one has a lot to do with your DNA, though diet and cosmetics can help.  The second one is all up to you.

So pictures first, then words that make you sound like a happy person to be around.  I can't think of keywords right off hand.

Which brings me to other useless stuff -- anyone ever look at the Back Page ads?  Almost everyone posting there uses a zillion of those icons.  WTF?  It just makes it hard to read.  Stupid.

I recall an escort ad from long ago in the paper.   It read "Fever", and gave a phone number.

 
I have to tell you, that gal was hot.

 
The thing with this is you have to be the first.

There really aren't any key words for me.  It's mostly about the lady's pictures, reviews, rates, and proximity to my location.  I usually still read the bio, but mostly I'm just trying to establish that she is literate and reasonably intelligent.  If she can't string two coherent sentences together, or the bio is full of weird slang and symbols, I will generally assume she isn't a good match for me.

which includes that big word "chemistry", and appearance. The provider's website helps validate appearance while the reviews validate performance.

I just thought those keywords make us sound fancy...

At the end of the day, we all doing the same thing.

I either googled "New York Escorts" or "Escorts in New York" (I don't remember exactly but i had the terms "New York" and "escorts") and looked until I found someone who was in my price range, was attracted to and had some sort of reviews somewhere. Ever since then, I use here and twitter to find escorts

Yes, I use those keywords, as I'm reading her ad -- to eliminate her.  

As someone said, those are about status.  Status forms no part of my reasons for seeking a sex provider, and her concern with it is very likely to impede my enjoyment.  So if she emphasizes status and symbols, I pass on to find someone who emphasizes sexiness and service and pleasure.  

Can you understand?

Well I don't use google to search for escorts, and rarely troll BP but when I do, I look for "reviewed," "spinner," or sometimes a bust size (32B being optimal). Spinner, thin, and Specials,  get my attention on TER ads too.

Busty means overweight.  

I would like ot thank every gentleman who responded!

When my website was created 5 years ago, the webmaster tweaked my SEO and included a lot of superfluous words. Albeit I have no problems with being described at "Elite, Luxury, and Upscale", I'd rather much get done to the point when it comes to SEO and advertising.  

I believe that every escorts strives to be a crest above the rest with these buzzwords, but experiences that are deemed to be Luxury, Elite and Upscale need no descriptions, no keyword, and no phrase. I'd like to think that those keywords are meaningless too, as it seems that everyone is using them.  

Again, thank you all to who responded!