The whole thing looks to me like a sham.

Now they are gone and the profile is labeled as a Ripoff.

This is becoming the new reality,  theres several add sites where 99% of the ads are fake providers asking for deposits.

I saw the same thing, she asked for a 50 percent deposit, website showed a flawless girl with no history, and reviewers had no history. Easy.

The lady on the website in the reviews is a well known Instagram model so these are definitely fake reviews.  Goes to show you that even TER is being faked out.  

LE?

I wonder if LE was behind it?

Two very different things, and they probably present very differently.
The Bloomington sting looked like a pretty normal ad, using photos and careful language that did not raise any flags.
So funnily enough fake pics probably mean you're safe from LE.
And maybe the same might be said about explicit language