May I ask, who is responsible for prices being "artificially low" throughout the years and hence setting certain expectations? Pretty sure it's not the mongers/buyers.
Expectations are built off the past, not the future or even the present. That's how human minds work.
Costco fees go up by five doars every five years. They're easily predictable, are constant and even though prices are rising, consumers don't have an issue. But if they raise prices of the hot dog which hasn't risen in price since Costco inception, then there will be many unhappy people.
No consumers like spikes and no matter how justified they are, they won't like them. Everyone understands that a price of sixty dollars for a video game when an average programmer makes 150k with a team size of 100 with four years of development, is usually not enough to recoup losses. Yet people will get mad af if a game costs 120.
And yes, in some instances the consumers inability to accept justified price spikes, hurts them. In case of video games it means devs have to resort to shitty practices such as pay-to-win, questionable micro transactions and cannibalizing game content for the future add-ons they charge money for.
All I'm arguing for is that consumers have not, do not and will not *ever* like spikes. They will be OK with gradual changes tho.