a post or a website, whatever it is then I'm searching to see what's out there. I like a sexy pic, that makes me think about a position or a moment of lust. The picture should be easy for me to imaginer myself in that scenario with you and I'd feel some attraction there.

Then there's the wording in the post or website. I do enjoy taking a peek into your personality so if you've got a well composed post and website AND I can get a sense you are the same in person then that makes me wanna contact you. If your reply confirms what I've learned about you thus far then I will ask about your availability to meet me.

Last is your timing. I can't ask for a Professional Lady to be expected to be at my becon call, but it does win me over a bit when she is not only prompt, but thorough(and this point tends to be a bit debatable). If I sent an initial message offering something about myself to help break the stranger barrier and your reply didn't acknowledge that or you seem uninterested in ME then you'd have to have had an amazing body and body(website and post) for me to feel an attraction that i want to take to the next level.

Also keep in mind that when a guy is searching you may not be the only one. We all got busy lives, but if someone presented him with what he was looking for before you got back to him, then........

I read reviews. This is what I'm looking for
1. Confidence: She knows what she's doing, she's awesome but never makes us feel less than.  
2. Cool: Naturally comfortable, relaxed and chill. Puts us at ease quickly (see #1)
3. Fun: She has Fun. In everything she does she makes it seem that our time together is as big a treat for her as it is for us.  
4. Intuitive: She knows how to follow our lead and take the encounter where we want it to go without instructions. Not formulaic, or rehearsed.
5. Great kisser: I'm amazed that every provider does not make this her highlight skill. Seriously, this is a key differentiator.

Appearance: You may notice that appearance was not on the list. Its not unimportant, but there are lots of "9"s on appearance who think they simply need to show up. They don't last long. There are some average looking providers who are simply GREAT. Attitude and performance is what makes the encounter memorable.  

Regardless of appearance the ones who master #1 through #5 above get higher rates, have full schedule calendars and get great reviews.  

IMO very few can bring #1 through #5 . . . . but oddly I believe that any provider could if she chose to.