your reviews, once you have them. Until you get some reviews, you can post ads, provided you have either a personal website and the TER link on it, or an ad on a escort mall site such as EROS, Backpage, or some other ad site, just not a site that TER considers a competitor.
You can put a link to your website when you make a post, using the link box at the bottom of the page where you are writing your post. You can also give it any title you want, and it doesn't have to be your name, it can be anything you want. In fact, you are encouraged to include that link, the exception being when you post a picture on a picture theme day.