I like to keep an eye on my friends reviews once in a while.  And, yes, the "competition", lol.  I will look at the reviews, rates, services, photos, etc. of the providers who are close to me on the top 100 for San Diego.  But, it's usually when they cross my radar for some other reason that I look up my acquaintances or other top 100 ladies.

When a new provider contacts me for some reason I like to check her reviews out if I have time.  I also check TER first when a provider contacts me for any reason to confirm she's legit (usually for reference requests).  If I don't find her here, then I google the phone number and see if I can find reviews someplace else.

I tend to go to the lower reviews to see if there was a legit complaint.  I look at that reviewers reviews to see if he gave her lower than average numbers, or if he always is a tough reviewer.  I'm just being nosey, I guess.  

I like to check reviews written by a new client requesting an appointment, for sure.  If I have time I might read some of the lower reviews .  I want to know if he's giving below average numbers for a specific reason, if he tends to give below average numbers, or if the lower numbers were actually just average for that lady.  

I also like to know what kind of a lady he usually sees.  If he's used to spending 200$ for a 6/7, then I'm happy because I feel like he'll have a good time with me.  If he's used to seeing 500$, 20 year old 10/10s, then I worry that he might not like me.

TER is awesome.