I seldom go to BP for anything other than a quick laugh, but I'll give my take on this:

Whenever I see an ad with a bunch of hearts, stars, or what have you, I usually skip it. It does nothing for me and given the sheer volume of people flooding their taglines with symbols, there's not much uniqueness in anything. A well-written line with proper capitalization and correct spelling will catch my eye.

Now I return to my summer hobby hibernation already in progress.