It struck me as more of a Reviewers board item, but doesn't matter much.

I think it absolutely wrong for anyone in any industry to ask for high marks in a survey or a review.  It's a real turn off for me.  The guy who sold me my car, said to give favorable answers when I did the J.D. Power survey. In the end I had a bad experience with the dealership, so fuck that noise.  It's okay to be reminded to take the survey, but do not tell me how to answer it.  It's about as ethical as the sellers filling out the survey themselves.