looks like a real attempt to enter the market, and a good one.

on the other hand --
brand new as of this week (?)
the banner photo is fake, though the other pics appear not to be
it's not clear if there is experience to complement what appears to be a smart, likeable personality
there is no history or reviews anywhere that I can find
and there are gaps in the info offered about services, though there have been both body rub and escort ads.

wait and see, or dive in deep?  you could be the man for the job...  Zoey Deschanel is definitely a "type" I'd like to know better.

I am not much of a conspiracy theorist personality wise, but...  My LE ears do perk up when I see things like "I would prefer to stay within Minneapolis"...