Chicago

Slow time of the year?
Stickythong 758 reads
posted

I'm seeing a lot of "specials" being mentioned. In addition I have, in the last two weeks,  received four emails from ladies I have seen in the past, with below market pricing. One I haven't seen in four years.

Just curious? Not looking for anything right now.

Typically, this time of year is slow for many.  For whatever reason, it's not for me.  Lots of ladies take vacations this time of year in anticipation.  Those who are newer or less able to save up for this time of year in advance may find themselves short on business, as many gentlemen are spending their money on other things right now, or busy with their families.

I'm not sure if the "special" strategy actually works for drawing business.  Personally, I raised my rates across the board, and threw up some tour dates on short notice for a few different cities before I leave for India.  My schedule filled in like wildfire and now I'm almost wondering when in the world I'll find time to go shopping for my trip.  Apparently my family wants a shit-ton of SPF45 sunscreen because it's hard to find and expensive in India.  :D  Maybe I'll order everything I need on Amazon??

One thing I noticed... as my rates have increased, I am busier during "slow" times of year than I used to be when my rates were average.  I do think that richer clients don't "run out of play funds" in the same way during the summer & holidays, and single clients or clients who love extended sessions seem to be more likely to book in August & January when their work schedules are less crazy.  So yes... I do think it depends on the sector of the industry you service.  I think most providers who target a middle class client base find this to be a slow time of year because their clients' time and money are typically allocated to other things...

Maybe help a lady out and book her!!  Especially if you like her.  ;)

I noticed that in general July is a slow time, but August has always seemed to be a better month - for me. I think it is because of the summer, kids being out of school, vacations, etc. And, then with August I think that people are starting to be like Oh summer is almost over, better have some fun while I can!! Haha. But, who knows, there is always a swing of things, whatever marketing they are doing at that time, or some people may like to offer specials. I typically prefer to offer specials for things like birthdays, and if someone is a member of RS or P411 and don't offer specials during slow times anymore. But, that is more a perception thing for ME. You never know, maybe it is just how they are deciding to do their marketing. Everyone is different. I personally think that running a special that isn't designated for something like "Lunchtime" or a "New Incall" or a particular way of Screening, that it can have a negative effect on your marketing or pull in the wrong kind of gentleman. I want the gents I meet with to value me, and it isn't a money thing for me but an attitude. Those that have an attitude of "I'm looking for the best bargain" just aren't for me.  

The girls running specials could also have something coming up in their lives, or be planning to take some time off so they need an up in business. But, typically over the years I have seen that summers are in general a little bit slower than other times of the year.

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