or a weird font type that is difficult to read, I will quickly move on.

Age, donation, location. I don't do downtown, prefer burbs.

I "click" on most ads and look for a vibe or "feeling". Of course, this is tempered by looks, location and price.

I then check for donation info and location/date. Ads that are simple and to the point are best. Sorry ladies but most guys don't read the flowery BS you put on ads. As the old saying goes, just the facts ma'am.

Besides what JD & JB said, I also look at who is posting.  If it's someone I've been looking for or want to see (like you) then I definitely click on the ad. If it's someone I won't be seeing, I pass.