The article is a year old but interesting read if you haven't....

"Performers including Stoya and Jesse Jane are turning away from contracts and agents to run their own show."

Until fairly recently, the business model for adult entertainment performers was simple: Agents handled their business arrangements, and that was that.

But as the industry consolidates and develops new outlets, a different kind of star is appearing—one in charge of her own destiny. Though independent players are still somewhat rare (agents continue to represent most performers), a few big names are starting to branch out on their own.