...for some "reasonable" what's reasonable (or not much even) to one guy is a little too pricey for another. And to everything else you said AgentGibbs (love NCIS but anyways...lol) two nipples up. It's definitely more of how expenses/overhead add up vs actual pay/rate(s) at the end (how many appts she cares to see in a day or week or whatever,  if she's local vs traveling etc). And though it's a fun business it still is one and there has to be a decent profit at minimum (especially if touring/traveling).