I was wondering why some ladies post only a few ads and some post dozens? I would take a stab and guess that the more established ladies post fewer ads because they already have regular customers and the need for 7 or & ads isn't there. I ask this question because I become concerned when I see a lady posting say 10 or 12 ads per day because of over exposure and unwanted attention from LE
A Provider's personal webpage is generally static. Likewise, the many ads posted on many ad malls. Many indies have a personal webpage and are also on one or more verification sites (which is only sort of an ad) such as P411 and Date-Check.
However, I am thinking of one venue in particular that is very low cost but also has high volume. Ads are posted so quickly by so many, that an ad rapidly gets pushed off of the front pages and into oblivion. That venue is very dynamic. Some advertisers, agencies or indies, post an ad every hour or less, just to keep their presence on the top of the pile for casual, spur of the moment browsers.
Advertising strategy differs from provider to provider. Their ultimate goal is to maximize return on their advertising investment. Lots of calls but no appointments or follow-thru from an ad is a waste of time AND money. An ad getting just a few calls from sincere inquirers who are reliable and follow through to an actual meeting is a better use of the ad budget. But it isn't always that simple from day to day. Hence, multiple ads.