An ad on TER? I want to see location... more precise (given safety) is better. Being in "Baltimore" is not adequate, IMO. BWI area and Whitemarsh area are very different in terms of my travel time and planning. Schedule... when exactly are you considering appointments? If you arrive on Monday but cannot check in until 2:00pm, you are not available on Monday; you are available after 2:00 pm on Monday. I like to see rates, without having to click links to find out. I don't need a detailed list of rates - something like My time begins at $400/hr, but I love extended dates and give preference to my clock-free dinner date at $300. lol. A short description of yourself, your ideal date and your prohibitions is helpful - I always read and do not skim. Any pic is OK, selfie or pro. A couple of extra pics that may not be on your website as replies to your ad is nice.
From your ad, I'll know that I am physically attracted to you, that we will probably get along well, that we can meet in a place and time we both have available and that my libido has not exceeded my budget. By making that easy, you encourage me to click your links and I will check out your profiles, web site, reviews, etc... I would also say that posts and PMs are extremely important to me. I infer much from a poster's style and personality. PM conversations as well, and moreso. Ads on other sites? Now that is a whole other ballgame.
A ladies got questions, so here I am. 
A)What do you like to see in ads? There is the obvious, availability & donation.
B)Do you read the actual ad, or just skim through for the pertinent information?
C)Do you like a few "sneak peak" photos?
D)What sort of photos do you prefer?
E)Personally, what is your type?
Inquiring minds (or maybe just my mind lol) want to know!
Xoxo,
Allison 48
From a "business" perspective, I want to see services provided (if there is no review or if there is incomplete or incorrect information in the profile, or if they aren't listed on the provider's website) so I'm not making a bad investment and there aren't any misunderstandings or unreasonable expectations.
From a "hobbyist" perspective, I like seeing a pic that isn't on the website. Something recent that is just revealing enough to make me want to inquire further. Lingerie is always good, particularly when combined with a smoldering "commest hither" look (assuming the provider is comfortable with her face in the pic) ......
Hello
Addressing your want for specific menu options, I hope a lady sees this and chimes in as well! In my eyes, I have no problem detailing things I am NOT comfortable with, and I do mention in my ads. But personally, having a "list" just doesn't sit well with me since it is for public viewing. I do, however, discuss services and such AFTER verification has been established. I have a very general list I suppose, but nothing like a,b,c,d. WITH THIS SAID, I can see how as a consumer you'd like to know what your getting yourself into. So thank you, and I will keep that in mind.
How often do you view the websites? Or do you book from the recent photo and ad alone? I take it you like a nice recent photograph in the ad, coupled with professional on ones site perhaps? Just reading between the lines there, feel free to correct me if I am wrong!
Thank you for your input!
Allison
I think a mix of professional and candid shots is best. often the glamour shots are so airbrushed they bear no resemblance to the person.
I absolutely understand your point about publicly posting details but, as you said, there is the "consumer" angle to be considered. If an ad is intriguing enough to check the provider's profile then I will almost always look at the website as well. Reviews are usually the last thing I read because in my experience enough of a percentage of them are either misleading, not descriptive enough, or even complete fiction so as to make them the least important part of my decision making process. I agree with MasterZen below about getting a feel for the provider by how she words her ads, what persona she may be projecting on her website, and finally the pictures that she chooses to display.
An ad on TER? I want to see location... more precise (given safety) is better. Being in "Baltimore" is not adequate, IMO. BWI area and Whitemarsh area are very different in terms of my travel time and planning. Schedule... when exactly are you considering appointments? If you arrive on Monday but cannot check in until 2:00pm, you are not available on Monday; you are available after 2:00 pm on Monday. I like to see rates, without having to click links to find out. I don't need a detailed list of rates - something like My time begins at $400/hr, but I love extended dates and give preference to my clock-free dinner date at $300. lol. A short description of yourself, your ideal date and your prohibitions is helpful - I always read and do not skim. Any pic is OK, selfie or pro. A couple of extra pics that may not be on your website as replies to your ad is nice.
From your ad, I'll know that I am physically attracted to you, that we will probably get along well, that we can meet in a place and time we both have available and that my libido has not exceeded my budget. By making that easy, you encourage me to click your links and I will check out your profiles, web site, reviews, etc...
I would also say that posts and PMs are extremely important to me. I infer much from a poster's style and personality. PM conversations as well, and moreso.
Ads on other sites? Now that is a whole other ballgame.