I see it as psychological affirmation for the provider herself. If she feels better about her work then everyone benefits. So let her boast away.
I notice that many providers utilize the same keywords in their ads to appear top-notch in comparison to other providers; luxury, elite, vip, exotic, to name a few. Do terms like these sway your decision when booking? Do you see it as confidence on the provider's end/assurance of a great appointment or just a marketing tactic?
luxury, elite, exotic, that's all marketing bullshit keywords that most of us just ignore because it doesn't really mean anything, other than your looking for reasons to charge more.
If someone is looking for a particular menu item, then they may look for keywords on the ladies website.
They're just words, and have nothing to do with reality. "Elite" compared to what? If she'll see me, she's not "elite".
..for us women either.
As a matter of fact the use of too many overt and lame buzzwords like "gentlemen", "upscale" , "low volume" and such can have the opposite affect and turn off potential clients.
Originality can go a long way in advertising.
I see it as psychological affirmation for the provider herself. If she feels better about her work then everyone benefits. So let her boast away.
My thoughts exactly- like when someone says "I'm a nice guy" nice people don't have to brag about it or convince others, they just are nice
I guess that means everything said before was a lie. lol
Now as far as "I am a nice guy" goes, When I say it, it's mainly to give people who know me a chuckle. lol
sooooo when I brag about being an asshole, that it's pretty apparent anyway?
when a guy describes himself as a 'gentleman.'
Usually, when they say that, it's to convince me otherwise after having done/said something not particularly gentlemanly. Or, perhaps, in anticipation of doing something not particularly gentlemanly in the future.
If a guy is a gentleman, he just IS. If he has to *insist* he's a gentleman, then I'm in for it. 
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Some examples:
"Dr. Joe, I am dying to meet you"
"Major discounts for 75 year old physicians"
" I will see any 75 year old physicians named 'Joe' for free while in the Philadelphia area"
Unfortunately I have never found a provider who uses these and similar other common phrases in their ads.
Use these buzzwords to justify OVER-pricing. It's also a red-flag for me of someone who may have a bad attitude towards regular guys who are not that rich, so I generally won't see one of these girls unless a hobby brother has told me she's not full of herself.
I read those buzz words but I also will continue reading her info as well. I've noticed those words written on the ads for some of the "less than elite" too. When that happens, let me tell you....it compromises the definition of those words lol.
so, in a nutshell, those buzzwords will not influence my decision making
D.
How sway this topic comes up today. There are numerous reasons I think we all use the buzz words: branding, marketing, possible affirmation, and a lot has to do with SEO purposes as well. For example, I don't use the term exotic because I necessarily like it as a qualifier. However, I recognize it is a highly searched term in conjunction with the word "escort".
Also, I think there is a way to market as being "upscale" while still being humble. It's a fine line to walk but it's possible.
... you are articulate, well spoken, and touch on so many different aspects of who you are. It's a wonderful diversion from the usual cookie cutter crap that so many lazy providers throw out there. Thank you for taking the time to master a truly entertaining and informative site!
Is it odd to admit I'm blushing - an on the plane? It really makes me quite happy that someone recognizes the heart and soul that went into making a site that's not only easy to read/scan through but also fun and authentic. Although, you've actually reminded me of a few things I would like to do with my site in one of your comments - like making it a bit more inclusive than what it already is. For that, thank you!
Again, thank you for recognizing the effort. I truly to appreciate it. 
LJ, xox
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Some buzzwords do have actual meaning, like "exotic," which indicates that the provider is foreign or at least non-white. The other terms mentioned in the original post mean nothing.
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Right! I totally understood and understand that the word "exotic" is relevant which is why I use it. Though the term "exotic" makes me think of animals from exotic locales. Last time I checked, I'm not an animal *laughs*.
Just my perspective on the word. Regardless, like I said for SEO purposes & marketing purposes, I use it because it's true. Plus, "exotic" seems to entice people more than "Multriracial/ethnic".
LJ,
.... One of my faves would say "hey boys" instead of "hello gentlemen". That got my attention. Didn't influence my booking her though. I am sorry to say that the wording on an escorts web site is meaningless in terms of making a decision to see her. That is based on photos, reviews and services rendered. Not that I don't appreciate witty repartee, but again, words are just words.
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... and not in a good way.
I appreciate it when providers in my area are more inclusive and address all mongers regardless of gender. In fact, I wish that just once I'd see an ad addressed "Hi Mongers!". She'd get my business in a heartbeat!
but the others are like a menu in a 5 star restaurant....each adjective is $50....
While us guys might like to think otherwise, this is a business. Therefore, like any business, marketing strategies are a huge part of the process. There are never any guarantees here on TER, but the ladies who go all out in their strategies certainly draw my attention as to their potential. So yes, language, pics, intelligence, acronyms, etc. draw me in. However, they do not sway my decision when booking. They simply take me to the next step. The lady must now fall into my specific escort parameters. The most important being stellar reviews with zero no shows.
Now it's time to reach out. Before taking the time to send detailed information with references, I like to send out a little note showing my interest. Now comes the part that sways my decision. If she responds in a timely fashion, the potential has increased exponentially. I once had a lady respond to my first little note a year later. Needless to say, I didn't book.
The question was about specific buzzwords, not the general idea of marketing. Advertising is full of what we might call Junk English, stuff that doesn't mean much and which people scan over as if they weren't there.
I also find the reference to "low volume" as another interesting marketing concept.
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I find that the harder providers try to prove how "classy" they are, the clearer it is that they don't understand what it means.
Words like "classy", "elite", and "VIP" come across as excuses for charging more, whereas a simple statement about their philosophy and approach tells me much more about whether or not they are the right choice for me. One of the words I don't see very much, and probably for good reason, is "elegant", which bespeaks an understated, uncomplicated sense of her own appeal.
In short, I'd rather see someone who's right for me, than someone who tries to be high end just to get more money.
But I can tell you that using those types of words on certain ad sites will definitely make you stand out from the crowd!
On BP, Cityvibe, and other message board & review sites which tend to be glutted with ads containing emojis and special characters...... words like "upscale" , "selective", "educated" and so forth will set you apart from all the "hot, young n tight~~~let me rock your world" ads.
Those sites can be an excellent ROI and a great way to find clients in smaller markets, but are often highly underrated (and even maligned) on here and similar forums.
Cause exotic might be code for foreign and I like Latinas. The other words you listed, not at all.
Key words I do pay attention to are "curvy, and "busty"
Maybe words like "high level" are rubbish, but some words about your skills or body are important for people who are looking this particular characteristic. If i'm curvy, busty, blonde, latina, based in one city and travelling to some other city or country, if i'm tall, white, etc.
Also about the service, if i do BDSM, deep throat, CIM, theresome... I can use these words on my add, so guys who're looking for this service or type of lady, find you easy and people who is looking for other style just keep looking and don't waste time calling or sending messages.
Seems stupid little thing but really works.
I had a client once tell me that he looks for the word "Stamina" lol!