...is that right wing radio is far less popular than people realized.
The old method of judging ratings consisted of doing phone surveys. This highly skewed the results, as people were most inclined to tell people the big names of who they listened to. Rush, Howard Stern, and the like.
But with the advent of digital radio, today they can track exactly what people are listening to. And as it turns out, right wing radio is far less popular than people realized.
Factor in the business environment we're in, advertisers don't want to be linked to anything negative. They'd rather just continue business as usual. That's not good news for right wing hate radio.
Will it go away? Hardly. Hell, Coast to Coast AM is still on the air broadcasting their UFO conspiracies, and hardly anyone listens. Moreover, due to podcasting, more and more broadcasters are turning to listener subscriptions as a primary revenue stream.
Highly improbable, but not impossible. According to the article, NINETY-EIGHT major national advertisers not only want nothing to do with Limbaugh, but other right wing shock jocks ( Hannity, Beck, et al ) as well. Also hurting these shows is that the listening demographic largely consists of aging, white Christian males.
When the FCC overturned the "fairness doctrine"
( something you might wanna Google ) in '87, that opened the door for AM right-wing talk radio. Prior to that, AM radio was dying; after that, RW talk radio became a huge "cash cow", becoming AM's main reason for existence. However, that "cash cow" MAY be turned into hamburger, if hundreds of natl. advertisers start bailing.
As for "Rushbo", predict that in the following year he'll either retire or be forced to join Howard Stern on satellite radio.
Rush is toast.
of aging, white Christian males."
Isn't that this board?
LOL....
or maybe they just refuse to grow up....
I would almost like to make a note of this post so in one year you are reminded that you were possibly predicting "the end of right wing radio."
Even your understanding of the audience is typical. All old white Christian guys. And that is how he became the media sucess that he is.
Now I want to be clear: I rarely listen to him. In the car, I have mostly music stations. So this isn't a personal preference.
But if you think he is going away, I want some of what you are smoking.
When the FCC overturned the "fairness doctrine"
( something you might wanna Google ) in '87, that opened the door for AM right-wing talk radio. Prior to that, AM radio was dying; after that, RW talk radio became a huge "cash cow", becoming AM's main reason for existence. However, that "cash cow" MAY be turned into hamburger, if hundreds of natl. advertisers start bailing.
As for "Rushbo", predict that in the following year he'll either retire or be forced to join Howard Stern on satellite radio.
Rush is toast.
I said highly IMPROBABLE end of talk radio, which means highly unikely, or do you need definition of "improbable" ? However, as stated before, with mass natl. ad exodus, not impossible.
Polls show overwhelming listening demographic are older, angry, white Christian guys; do you realize what a large slice of population that is & how much ad $ can be made off them ?
As for Rush, he's like Dracula; if his fat ass is thrown of AM, sure he'll find a spot on satellite with Howard Stern whose company he richly deserves.
True, you said it was improbable, but you close with "As for "Rushbo", predict that in the following year he'll either retire or be forced to join Howard Stern on satellite radio. Rush is toast."
Saying he is toast and making the prediction isn't really consistent with improbable.
It is a little funny because you post self-contradictory messages. It is improbable he will be forced off + he is toast and you predict he will retire.
I don't need to read more carefully, you need to write more clearly and less inherently conflicted. Chose a side. Make your prediction. Playing both side of the coin in the same post is a little weird.
Polls show overwhelming listening demographic are older, angry, white Christian guys; do you realize what a large slice of population that is & how much ad $ can be made off them ?
As for Rush, he's like Dracula; if his fat ass is thrown of AM, sure he'll find a spot on satellite with Howard Stern whose company he richly deserves.
Spineless Peter Pans do it so that no matter what happens they can claim to be right.
LMAO!
that is a "fellow traveller" to talk radio.
Keep in mind, complex folks often appear "contradictory" to some------sorry if this post was "over your head"------
Lastly it's spelled "too".
-- Modified on 3/12/2012 4:13:53 PM
Even though you don't see the truth , Phil is way over YOUR head, regardless of
his political affiliation . I thoroughly enjoy the way he uses civility , while
making your posts and arguments look foolish .
If you didn't say it isn't so, I would have thought you are the sensitive one here . ROFL
Got to go , my new friend is waiting for my call.
Lastly it's spelled traveler .
at is a "fellow traveller" to talk radio. Keep in mind, complex folks often appear "contradictory" to some------sorry if this post was "over your head"------ Lastly it's spelled "too". -- Modified on 3/12/2012 4:13:53 PM
Keep in mind, complex folks often appear "contradictory" to some------sorry if this post was "over your head"------
Lastly it's spelled "too".
-- Modified on 3/12/2012 4:13:53 PM
I don't think I'm overly sensitive. You post something that you condradicted yourself in the second half of your post, and when I disagree with the half, you deny the rest, and I am hypersensitive for responding to half of what you say and deny.
But you sure got me on the "too."
Keep in mind, complex folks often appear "contradictory" to some------sorry if this post was "over your head"------
Lastly it's spelled "too".
-- Modified on 3/12/2012 4:13:53 PM
...is that right wing radio is far less popular than people realized.
The old method of judging ratings consisted of doing phone surveys. This highly skewed the results, as people were most inclined to tell people the big names of who they listened to. Rush, Howard Stern, and the like.
But with the advent of digital radio, today they can track exactly what people are listening to. And as it turns out, right wing radio is far less popular than people realized.
Factor in the business environment we're in, advertisers don't want to be linked to anything negative. They'd rather just continue business as usual. That's not good news for right wing hate radio.
Will it go away? Hardly. Hell, Coast to Coast AM is still on the air broadcasting their UFO conspiracies, and hardly anyone listens. Moreover, due to podcasting, more and more broadcasters are turning to listener subscriptions as a primary revenue stream.
Feminist activists Jane Fonda and Gloria Steinem are calling for the FCC to take action against Rush Limbaugh.
Should the Federal Communications Commission kick Rush Limbaugh off the airwaves because of his harsh speech? That’s what Gloria Steinem, Jane Fonda, and Robin Morgan are calling for in an opinion piece published today by CNN.
Ms. Steinem, Ms. Fonda, and Ms. Morgan are a trio of famous feminist activists, of course. Steinem is cofounder of “Ms. Magazine,” among other things. Fonda was, well, Jane Fonda – do we really need to say more? Morgan was a “Ms.” editor. Together the three are partners in the nonprofit Women’s Media Center.
“He promotes language that deliberately dehumanizes his targets,” they say.
If pressure on sponsors does not cause Clean Channel Communications to drop Limbaugh’s show, then the FCC should step in, Steinem, Morgan, and Fonda argue. Radio stations are supposed to use their licenses “in the public interest.” If enough listeners complain about Limbaugh, then the stations that carry him could be denied license renewal, according to the three women.
Rush Limbaugh.
I mean, really, they are the only ones who ever talk about the guy. If he goes off the air, what pray tell will they do to fill their days????
....when your side is losing, it's apathy time.
Now, regardless of whether you listen to Rush or not, if he does go off the air, do you not admit that this would be a serious blow to the GOP?
Willy, as much as you libs like to believe so, Limbaugh is NOT a leader of the GOP.
The people that listen to him come from two groups -- the far right, diehard conservatives that are going to vote Republican no matter what and the far left liberals that listen to him just to get pissed off and are going to vote against the GOP no matter what.
He's nothing more than pure entertainment. If you like that sort of act . . . .
....Limbaugh's role in developing the narratives from which conservatives view the world.
Why do you think Frank Luntz has a job?
so this explains what you are doing from noon to three every day at your government office.
I really do not know what it is about you and a few of your lib comrades, maybe it is the drugs.
Rush is NOT the de facto head of the GOP. Yes he has strong views, yes he is very opinionated, but he is NOT the de facto leader of the GOP he is in facto a radio talk show host.
As for Luntz I’d say he has a job because he is intelligent, creative and hard working.
You know the opposite of a do nothing government employee leeching off the taxpayer.
You’re Welcome
2012 = Drug Free GOP